The war affects not only the safety and well-being of Ukrainians but also compels many to make difficult choices about their self-identification and cultural affiliation. In this edition, we will explore how the war has reshaped citizens’ sense of identity, highlight the most recognizable Ukrainian names and brands globally, and discuss Ukraine’s convergence with the EU.
In wartime, when Russia’s propaganda is especially intense, monitoring citizens’ self-identification is crucial. According to the Razumkov Center’s survey, “Identity of Ukraine’s Citizens: Trends of Change,” a significant majority of Ukrainian citizens take pride in their citizenship and national symbols: 91% of respondents indicate they are either “very proud” or “somewhat proud” to be Ukrainian. Additionally, respondents associate the European Union with progress and Russia with regression (78%).
Civil society news
BRAND UKRAINE Researches the Most Recognizable Ukrainian Brands Worldwide
On July 25, BRAND UKRAINE presented research on the recognition of Ukrainian brands abroad. The leading brands in spontaneous global recognition were identified as the confectionery corporation Roshen and the fashion brand Sleeper. The most recognized individual is President Volodymyr Zelensky.
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“Ukraine in Miniature” Exhibition Opens in Paris
On July 25, our team opened the “Ukraine in Miniature” exhibition in Paris as part of its European tour. The exhibition highlights Ukraine’s cultural heritage, which remains under constant threat due to Russian aggression. “Ukraine in Miniature” will be on display in Paris from July 25 to August 2 at the Victor Lyon Foundation. A part of the exhibition can also be viewed at the Ukrainian House in the Olympic Village – Volia Space. Prior registration is required.
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Docudays Launches Platform for Cultural Heritage Preservation
On July 31, the Docudays team is launching the interdisciplinary art lab “LAB: DOCU/SYNTHESIS x War Archive.” The initiative aims to create a series of art projects and documentaries focused on memory and the preservation of cultural heritage.
What we read?
Ukraine’s Convergence with the EU: From Current Lag to Prospective Acceleration
Ukraine’s path to European integration, which seemed like a distant goal just a few years ago, is becoming increasingly realistic. The Razumkov Center’s article explores ways to accelerate and prioritize Ukraine’s transformation processes. It also assesses how Ukraine’s European integration journey compares to the experiences of neighboring post-socialist countries.
