Individual Giving in Ukraine — A Pillar of CSO Sustainability

The vast majority of Ukrainians have no experience contributing to civic organizations. And those who do donate provide relatively small donations. How can we better motivate them? What could be a reason for them to support sustainability of certain CSOs or civil initiative?

The top-three motivational factors include transparent management of funding, clear goals and results of CSO initiatives, and a cause that warrants civil support. Our brief analysis also demonstrated that 26% of respondents of the last year USAID/ENGAGE’s Civic Engagement Poll said they were willing to contribute up to 100 UAH while 14% were willing to give 100 to 1000 UAH or more to an organization or a cause that they trust. Dig deeper in this and other aspects of individual giving in our brief analysis.

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