The vast majority of Ukrainians have no experience contributing to civic organizations. And those who do donate provide relatively small donations. How can we better motivate them? What could be a reason for them to support sustainability of certain CSOs or civil initiative?
The top-three motivational factors include transparent management of funding, clear goals and results of CSO initiatives, and a cause that warrants civil support. Our brief analysis also demonstrated that 26% of respondents of the last year USAID/ENGAGE’s Civic Engagement Poll said they were willing to contribute up to 100 UAH while 14% were willing to give 100 to 1000 UAH or more to an organization or a cause that they trust. Dig deeper in this and other aspects of individual giving in our brief analysis.
